JCPenney Testimonial
Michael Boylson, EVP & CMO,
JCPenney
Old Navy Testimonial
Amy Curtis McIntyre, CMO,
Old Navy
P&G Testimonial
Jodi Allen, North America VP Marketing and Operations, P&G
Subway Testimonial
Tony Pace Global CMO
Subway
Verizon Testimonial
John Harrobin, SVP Marketing & Digital Media, Verizon
T-Mobile Testimonial
Peter Deluca, SVP- Brand & Advertising,
T-Mobile
United Health Care Testimonial
Margarita Perez, Sales Marketing Director
United Health Care
Chrysler Group LLC Testimonial
Fred Diaz, President/CEO of Ram Truck Brand
Chrysler Group, LLC
Red McCombs Testimonial
Jim Mangano, General Manager
Red McCombs
Client Testimonials
Hispanics are essential to the growth of your business.
“You cannot grow unless you include Hispanics from the onset and envision them in your total marketing plan.”
- Mark Addicks, CMO,
General Mills
“As we look at where the growth is going to come over the next ten, fifteen, twenty years, the growth in the Hispanic population is going to be one of the fundamental keys to JCPenney and how we perform in the future.”
- Michael Boylson, EVP & CMO,
JCPenney
“If you're a leader in a category and you're not really trying to build your business with Hispanics, you're really leaving a lot of value on the table.”
- Frank Higgins, Pres. Confections & Emerging,
Nestle
“This has paid off not only from a growth perspective, in terms of bringing customers on to Verizon, but even more importantly from a loyalty perspective.”
- John Harrobin, SVP Marketing & Digital Media,
Verizon
“Things that have a high validity and resonate well with the Hispanic market will also resonate with the general market.”
- David Salazar, Mgr of Multicultural Guest Insights,
Target
“Hispanics are really becoming an increasingly important part of our overall market, so in order for us to win, we need to win not only in the General Market, but importantly with the growing Hispanic population.”
- Jodi Allen, North America VP Marketing and Operations, P&G
“We've continued to grow our commitment in the Hispanic marketplace because it works for us. We're very fortunate in that we've grown from the number five quick service restaurant to the number two quick service restaurant in the last few years, and the Hispanic segment has had a big say in that.”
- Tony Pace Global CMO
Subway
“If you don’t believe that Hispanic marketing is profoundly changing the landscape of overall sales and marketing plans within corporate America today, both current right now as we speak as well as in the future, you're definitely in the wrong line of work. The Hispanic market is vibrant and it's experiencing explosive growth.”
- Fred Diaz, President/CEO of RAM Truck Brand, Chrysler Group LLC
“Targeting Hispanic consumers is absolutely a business imperative at T-mobile... I don’t think of the Hispanic Market as a separate market; I think of Hispanics as a piece of the Total Market.”
- Peter Deluca, SVP- Brand & Advertising,
Mobile